Should Small Business Owners Think About Building A Digital Sales Strategy In Spanish Within The U.S.?
The U.S. is the world’s second largest Spanish speaking country. There are an estimated 57.5 million Spanish speakers in the United States, about 41 million of whom are native speakers. Knowing this is about 18.2% [...]
SBC is a Certified Minority Business Enterprise!
We have a great announcement! SBC is now an Certified Minority Business Enterprise!
Thriving Launch Podcast – How to Retain Customers
SUMMARY When doing business, we always think about how to get new clients but we forgot that we also have to consider how to retain customers who have already done business with us. The [...]
What Did the Lady Say?…Lost in Translation
How lost in translation within different Spanish speaking countries can really get you in trouble, and how to prevent it from happening to you. We were delivering a Sales Process seminar in Panama to [...]
How to Prioritize Trust and Relationship Over Price to Win Customers
A sales lesson for small business owners from my Latin culture and experience. A Satisfied Customer is not enough As I have mentioned in a previous article, we learned from 22 years of helping businesses [...]
Why Email Can Still Contribute to Your Marketing Approach
While social media and other new forms of marketing technology are changing the way businesses view their marketing strategies, email remains an important channel. In fact, 80% of professionals say it promotes customer retention and [...]