Our Team

Jaime “Jim” Hernandez
President
His responsibilities include a wide variety of areas from managing and running his own growing business at SBC, to the task of helping other companies grow and develop their own businesses throughout the world. In his role as President and CEO, he has been a finalist for CEO of the Year in San Diego, and SBC has been recognized on the INC 5000 list, and recently received a Premier Partner Award from American Honda (Top 1.5% supplier).
Jim is an Alumnus of the University of Victoria where he graduated with a degree in Sociology. He is heavily involved in his community. This involvement includes, 30+ years in Kiwanis where he is a two-time Distinguished President and Hixson Award winner, Chair of his church’s finance committee, an Past President of the Executive Association, and Award-Winning Toastmaster.

Brittney Skinner
Director of Client Services
Brittney’s extensive background in contracting and working with hotels all over the world has helped her cultivate SBC into the ideal event planning company. Her work includes searching for the best hotels and destinations for client’s events, while also managing event banquet details, hotel rooming blocks, event collateral, audio/visual, and transportation.
When she’s not working, Brittney is usually reading historical fiction, spending time with friends and family, or baking chocolate chip cookies. She loves to travel for leisure, where she can visit new and old hotels. But she mainly loves baking homemade chocolate chip cookies.

Brita De Angelo
Accounts Manager
Her responsibilities include managing all of the onsite event coordination for 300 plus events each year. The details she handles for the 1000’s of participants involves all of the food and beverage details; schedules; room and audio visual set-up; plus communication with, and between all hotel staff and the on-site coordinator; and then ensuring all of the event costs are within budget. Her high levels of expertise from the hotel and tourism industries really help our team deliver the service and costing our clients would expect. Lastly one of the great skills in contract negotiations and communicating the details needed for SBC clients helps her be successful at producing the Perfect results we expect for each client.

Jorge Escobar
Marketing & Business Development Coordinator
Jorge supports the efforts of the President and coordinates all aspects of support in our Research department. This position is accountable for all aspects of project management and office administration, including leading staff, and development of projects. Responsibilities include managing the development of seminar materials, developing marketing pieces, managing social media, and coordinating the development of the online survey tool.
Hobbies are flying planes, photography, working with social media, and playing soccer.

Candice Punzalan
Meeting & Event Logistics Coordinator
Her experience is a true asset to her role in managing the overall logistics of pre- and post-event communications, along with maintaining the Perfect Standard we uphold for audio-visual equipment and materials for events. Her primary responsibilities include creating confirmation letters with accurate information for seminars, overseeing attendance for events, shipping materials to venues, and creating certificates upon completion of each event. In addition, she leads our logistics in making sure that everything needed for each event arrives perfectly and on time.

Linh Balteff
Accounting and Operations Manager
Her responsibilities include managing all the day-to-day accounting activities, HR, producing financials, generating financial reports for clients, payroll, IT management, and miscellaneous database management duties.

Cheryl J. Hernandez
Business Development
Cheryl’s role at SBC is to build awareness about SBC’s unique capabilities among prospective Corporate and Government clients locally, national, and internationally. Her Disney foundation fits right in with SBC’s mission of Optimizing every Opportunity with Zealous Enthusiasm, it is her responsibility in Business Development that we provide detailed communication as to how our team can provide products and services that will exceed client expectations, with our Perfect Standard and our Zero-Defect Performance Strategy.
A graduate of Willamette University Cheryl completed her degree in Political Science and Speech Communication. She is an active member in her community with the Girl Scout Council of San Diego where she received the Volunteer of Excellence Award and Outstanding Troop Leader Awards and now serves on the Board Development Committee and Promise Circle. Cheryl and her family were also the Kiwanis District – Kiwanis Family of the Year. In addition she volunteers at St Michaels School, Boy Scouts, and supports the One Small Voice Foundation.

Jacob Smyth
Event Assistant
Some examples of work he does is;
- Research and customization of equipment, to tailor meet the client’s presentation goals.
- Implementation of various software for app and materials deployment on Apple products.
- Repair and maintenance of audio video equipment.
- Inventory tracking, using a barcode system.
- On-site technical support at events and meetings
Jacob has lived in the USA, Canada, China and Japan, with plans of adding more countries to that list. His hobbies include bicycling, playing music, cooking food, and traveling.

Lola Castelo
Administrative Assistant
As an ambassador for SBC, her responsibilities include maintaining complex registration for business seminars, serving as a travel liaison for clients, strategizing event planning details, managing company databases, creating summary reports and meeting evaluations, producing expense reports for accounting, and assisting with office management duties.
In her free time, Lola is a visual artist, makeup artist, and avid video gamer who attends conventions.

Melissa Leigh
Meeting Planner

Kristina Overman
Meeting Planner
Her past experience also includes organizing and executing executive retreats for HCNA. This involved contacting local businesses to book group events, reaching out to the attendees and keeping them informed through marketing strategies, collecting money and timely payment of local business partners. She did similar work for Gaslamp Event Management as head coordinator of the Annual Del Mar Racing Kickoff Party.
Currently, Kristina is a part of our event team as a Meeting Planner Assistant. She searches for the best venue for each event, reviews all banquet details to ensure all the client’s needs are met, and works diligently with the venue to ensure that every event stays within budget. Her communication and people skills help her when speaking with the numerous hotels we work with to ensure the client receives the best service possible and a perfect event.
In her spare time, Kristina loves being able to travel and explore new countries. She is constantly looking to try new things and bring those experiences with her. Some of her favorites are cooking, being outdoors and spending time with loved ones.

Claudia Arteaga
International Language Expert
Claudia is a Venezuelan-born trilingual translator and proof-reader with 20 years of experience. She graduated from Universidad Central de Venezuela with a Bachelor’s Degree in Translation.
For many years, Claudia has worked with big companies as a translator, proof-reader and writer of original content. Claudia is an advocate for the cause of the Salton Sea restauration. Over the last two years, she has been a liaison in Mexico between the Sea to Sea Project group (seawater importation project) and several Mexican government agencies.
In her free time she likes to take long walks on the beach with her beloved rescue dog Kublai Khan and she is also a plastic artist and photography model. Claudia is also a globe-trotter who has lived in several countries. Currently she is settled down in Baja California, Mexico.
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